The Server-Side Tagging Program is an advanced course designed to provide digital marketers with a comprehensive understanding of server-side tagging and its impact on digital marketing campaigns. This program covers a wide range of topics, including the benefits and drawbacks of server-side tagging, setup processes, custom templates, data consolidation, migration to SGTM, and more
Program Objectives: The main objectives of this program include:
- Understanding the importance of server-side tagging and its benefits and drawbacks.
- Learning how to set up and configure a server-side container for different platforms.
- Understanding the setup process, including manual provision of a tagging server, verifying and mapping a custom domain, and accepting requests with a client.
- Learning how to send data from a web container to a server-side container, including tags, triggers, and variables.
- Gaining a comprehensive understanding of preview mode, upgrading the server, and publishing GTM changes.
- Understanding how to proxy through a server-side container and work with custom templates.
- Learning how to manage GA client ID and rewrite cookies from SGTM.
- Understanding SGTM cost and how to optimize it for better performance.
- Gaining insights on data consolidation for one client with multiple tags, including Facebook tag and GA4 client.
- Tips on migrating to SGTM and connecting multiple domains for the same container.
